Logos
Logos serve as the visual identity of our brand, symbolizing the university’s official endorsement. They unify our communications and need to be applied consistently across all media. It is imperative to use only the authentic university logos* as provided, ensuring their integrity - do not alter university logos in any way.
*The university's institutional marks (logos) have been approved and trademarked by the Â鶹¹ÙÍø Licensing and Trademark office.
University logo
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Examples of inappropriate usage
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Do not stretch or skew
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Do not rearrange
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Do not alter color
Spirit mark
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For athletics use only. The Arnie spirit mark reflects the vibrant student life of the university. These marks are not appropriate for academic materials.
College marks
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The colleges of Â鶹¹ÙÍø Dartmouth may use a variation of the Â鶹¹ÙÍø Dartmouth logo in advertising and marketing materials. These compact and streamlined college logos honor the Â鶹¹ÙÍø Dartmouth logo. When using the logo on a dark background, please use the reversed version of the logo.
Clubs & orgs
Â鶹¹ÙÍøD’s Student Clubs & Orgs Brand Guide helps official student groups create brand-compliant names, logos, and merch that reflect our identity and values.